HISTORY
– Mehmet Efendi
– Becoming A Brand Name
– Third and Fourth    Generation
AN INTERNATIONAL COMPANY
LOCAL AND
INTERNATIONAL ACTIVITIES
After the untimely death of Hulusi Bey, the company passed into the hands of Mehmet Efendi’s youngest son, Ahmet Rıza Kurukahveci. Educated abroad, Ahmet Bey was in touch with global trends and developments, which inspired him to take steps to modernise the firm and, crucially, to invest in advertising. In 1933, he commissioned İhap Hulusi Bey, one of the leading graphic designers of the period, to design a logo for the company. This logo remains in use today. The company was also promoted through posters and calendars – revolutionary advertising media for the period. Kurukahveci Mehmet Efendi began to distribute coffee within the domestic market via the firm’s own fleet of automobiles. Another branch was opened on Sahne Sokak, in the neighbourhood of Galatasaray.

Today Kurukahveci Mehmet Efendi is run by Mehmet Efendi’s grandchildren who took over the company after the death of Ahmet Rıza Kurukahveci. After nearly a century, Mehmet Efendi’s mortars were replaced by the latest coffee machinery. What began as a small family business on Tahmis Street in 1871 has now grown into a global brand.
Türkçe